The pressure has never been higher on Bank Trust/Investment Departments to provide competitive and strategic cash sweep solutions.
Global credit worries, lack of meaningful yield in U.S. Treasuries and the aftermath of money market mutual fund reform are all key drivers in stoking this pressure. Investors are looking to their trust managers for a solution that addresses these issues and that provides additional value on their important cash positions.
Your Trust/Wealth Manager Needs:
- A safe, liquid alternative to government money market funds for their customer cash with competitive yields
- To eliminate the risk associated with money market mutual funds
- Services that are seamlessly integrated into their back office systems
- To monetize customer cash to become a reliable funding source at affiliated banks
- Potential to generate fee income on non-discretionary cash