Broker-dealers, clearing firms, and Registered Investment Advisers (RIAs) are experiencing arguably the most opportunistic time in decades to grow their businesses. Coming off the heels of the financial crisis that began in 2008, your customers have grown more reliant on your expertise and are asking more of the right questions about their portfolios. Questions focused not necessarily on how to grow their wealth, but how better to protect it. This behavioral shift has also placed a great deal of emphasis on their liquid and short-term assets. This is particularly relevant as cash is the most widely held asset class, yet the least talked about in the brokerage and advisory space. This creates great opportunities for you.
At Reich & Tang, we believe that educating our clients so that you may share important and meaningful insights with your customers is what will set you apart. Your ability to help your customers understand the importance of a well-insulated cash strategy, and the many reasons why not all cash investments are created equal, will elevate the value of your businesses and ensure long-term relationships with your customers.
Whether it is the safety of $2.5 million in FDIC insurance protection or having access to highly conservative, true retail money market mutual funds, you now have the tools to ensure you are providing the cash management solutions your customers need to grow and protect their accumulated wealth.
Funds in the Reich & Tang Insured Deposits program are deposited into money market accounts at participating banks. These accounts are insured by the Federal Deposit Insurance Corporation (FDIC) currently for up to $250,000 for each category of legal ownership, per bank, including any other balances you may hold directly or through other intermediaries, for a total of up to $2.5 million of FDIC insurance. Please read the Terms and Conditions carefully for program details before investing.
Please consider the investment objectives, risks, charges and expenses of the money market funds carefully before investing. The prospectus contains this and other information about the funds. Please read it carefully before investing. To obtain a prospectus, please call Reich & Tang at 800 433-1918. An investment in money market funds is not insured or guaranteed by the FDIC or any other governmental agency. Although the funds seek to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in the funds.
Position Paper Now Available!
An exploration of the shareholder composition of money funds and its potential effect on broker-dealers’ retail client bases.
With today’s uncertainty about the direction of the global economy, “How ‘Retail’ is Your Money Market Mutual Fund?” explores the potential effect that shareholder type may have on a money fund during a credit event and rising and declining interest rate scenarios. The position paper demonstrates the behavioral differences between institutional and retail shareholders and why financial advisors need to consider this divergence when selecting money funds for their retail clients.
For a printed or pdf copy of “How ‘Retail’ is Your Money Market Mutual Fund?”, please email us at BDinfo@rnt.com.